Arts for Health Cornwall and Isles of Scilly logo and identity set

Arts for Health Cornwall and Isles of Scilly logo and identity set

Business card, showing logo and brand statement

Business card, showing logo and brand statement

Annual Report, showing logo and report statement

Annual Report, showing logo and report statement

Annual Report, spread showing charts of expenditure and a map of project work

Annual Report, spread showing charts of expenditure and a map of project work

Annual Report, spread showing projects section

Annual Report, spread showing projects section

Annual Report, spread showing projects section

Annual Report, spread showing projects section

Annual Report, spread showing financial statement and balance sheet

Annual Report, spread showing financial statement and balance sheet

Journal, showing logo and journal statement

Journal, showing logo and journal statement

Journal, spread

Journal, spread

Journal, spread

Journal, spread

Binder

Binder

Binder, with Journal and Annual Report inserted

Binder, with Journal and Annual Report inserted

 

Arts for Health Cornwall and Isles of Scilly

Arts for Health Cornwall and Isles of Scilly (AFHC) is a charitable organisation that promotes the role of the arts in improving health and well-being. Now involved in a great diversity of projects – from Primary Care to Mental Health, they wanted to reach a wider audience and we were commissioned to design their new brand identity and communication/ marketing materials, including quarterly journal and annual report.Read More...

The name of the organisation, ‘Arts for Health’, is a bold declaration – much like a campaign statement, and we wanted to apply this same tone of conviction to the logo, communication and marketing materials. To give all applications of the brand a uniform voice, we developed a coherent and flexible typographic approach that incorporated the new logo, or logotype, to reflect the the organisation with a clear and confident “voice”. For example, in the case of the Journal and Annual Report, prefixed with the organisation name, the covers announce the agendas of each: ‘Challenging the culture of care’ (the journal) and ‘2009–2010, a year of delivering excellence in improving health’ (the annual report).

For these publications, similar style statements are continued inside the publications, as headings for the main articles. Our intention was that even a brief flick through the publications would leave no doubt about what AFHC does and represents. To create a cohesive system, both types of publication use an A5 format, chosen for its ease of handling and stitched with looped staples, so issues can be collected within a binder.

We decided to use photographs taken by AFHC as part of their everyday visual diary, rather than professional photography. In selecting these, we wanted to show the close interaction between creative practitioners, health care professionals and patients – which is at the heart of everything AFHC does. These images, of ‘real’ people engaging in creative activities, act to illustrate both the diversity of the projects and their real benefits – and they represent the hands-on personal approach of AFHC.

For the annual report, the mandatory financial information was given an efficient business-like tone through the use of succinct headings and a restrained palette of black and blue. In contrast, the activities review section is visually rich and in full colour, highlighting the array of creative projects AFHC has been involved in over the past year.

The application of colour, applied to the logotype and statement in the form of contrasting colour pairs, adds another dynamic, in terms of flexibility and creativity, to AFHC’s communications.

The overall association of the brand focuses on reinforcing the organisation’s mix of professionalism, creativity and approachability. One typeface, Akkurat, is used throughout all materials for its incredible legibility and clear speaking but subtly warm tone.

Through this programme of work we’ve helped raise the profile of AFHC to among the UK’s leading arts and health organisations. And their work to improve health and well-being through creativity has been recognised by two recent awards: winner of The Guardian Public Services Award in 2009 and winner of the GSK King’s Fund IMPACT Award in 2010.

‘The re-branding and materials are a significant achievement and it’s been really important in developing the organisation and our confidence in it.’
– Jayne Howard, Director, Arts for Health Cornwall and Isles of Scilly

This Project Involved
  • Brand Positioning
  • Visual Identity
  • Guidelines
  • Stationery
  • Brochure
  • Journal
  • Annual Report
  • Website
Other Projects For This ClientRelated Projects

Arts for Health Cornwall and Isles of Scilly Identity

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