CAST logotype, with full name

CAST logotype, with full name

Extracting the logo from the facade of the building

Extracting the logo from the facade of the building

Bringing consistency to the characters

Bringing consistency to the characters

Character smoothing

Character smoothing

Spacing

Spacing

Balance

Balance

Legibility

Legibility

Logotype

Logotype

Stationery set

Stationery set

The CAST logo

The CAST logo

 

CAST (Cornubian Arts & Science Trust)

CAST is an educational charity, inaugurated in 2012, that promotes participation, appreciation and learning in the visual arts and encourages interdisciplinary dialogue and collaboration across the arts and sciences.Read More...

We were invited to design the visual identity for the organisation and from an early site visit to the building, that now houses CAST, we were drawn to its character and charm, and the importance of its history. The building is the former School of Science and Arts in Helston, Cornwall, given to the town by philanthropist, John Passmore Edwards. We wanted to reflect some of this in CAST’s new visual identity and designed a logotype extracted from the façade of the building. Drawing from the text formed on the front of the building, we designed the new logotype based on its characters. And colours were taken from the stone and granite of the building to reinforce this relationship – between the strategic positioning of CAST and the physical manifestation of the building.

This Project Involved
  • Brand Positioning and Strategy
  • Visual Identity
  • Communication Guidelines
  • Stationery
  • Project Management
  • Print Management
  • Website
Related Projects

CAST Identity

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