John Howard Print Studios identity
Stationery: 7 coloured stickers for 7 days of the week (plus black)
Stationery: selecting a coloured sticker
Stationery: applying the coloured sticker
Stationery: the completed letterhead
John Howard Print Studios
John Howard Print Studios is a high-quality and vibrant facility offering opportunities for new and experienced printmakers to develop their skills and expertise. Located at Penryn's Jubilee Wharf, the studio is developing as a centre of printmaking excellence with a programme of workshops, courses and open sessions.Read More...
With John being central to the studios, it was important that the identity reflected his character and the energy of the facility, as well as the printmaking process itself. On the one hand the process of etching requires painstaking attention to detail and time resulting in very bespoke and individual limited runs of signed prints. On the other hand, the studio is a vibrant facility that offers practitioners a place to share ideas, enthusiasm and skills within an inspirational working environment.
Our solution reflects this unique mix. Stickers were printed, in an extended palette of 8 colour variations to reflect the dynamic and vibrant facility, and typeset in Akkurat, a very distilled modern typeface with it's heritage in Helvetica and Franklin, to reflect the precise nature of the printmaking process.
As an alternative to the standard business card we designed a set of postcards. Photography of specific close-up details of the printmaking studios, to illustrate the efficient management of the studios, were printed black and white with 4 colour process, to give added richness to the images, onto one side of the postcards. Letterheads were printed only with the contact details of the studios.
Each piece of stationery is then completed by the addition of a sticker, chosen from the colour set and added by hand. The hand finished element means that each piece of stationery and correspondence is bespoke to the individual addressee just like the prints made inside the studios.
The idea for the studio sign was to extend the brand 'language' and reflect the printmaking process of making a negative to create a positive. This was achieved by reversing out the type from black vinyl and applying this to the back of the clear perspex. The sign, although reversed when viewed from behind is read positively from the front – the primary point of contact – to people entering the courtyard from the road.