Making It Digital Identity

Making It Digital Identity

Exhibition Invite and Catalogue

Exhibition Invite and Catalogue

Exhibition Catalogue, cover

Exhibition Catalogue, cover

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

 

Hidden Art

Making it Digital is a project run by Hidden Art Cornwall in association with the research cluster Autonomatic at University College Falmouth. The project enabled 11 designer-makers from London and Cornwall to access and explore the potential of digital technologies and work with the 3D digital production research cluster to develop innovative new products and release these onto the market.Read More...

Following the success of the work we did for the Hidden Art Cornwall Design Fair, we were commissioned to design the identity for Making it Digital and all marketing material for an exhibition showcase.

Key to our response was to give the project its own distinctive identity, whilst maintaining a strong relationship with the umbrella brand of Hidden Art. Like the Design Fair identity, we took the red circle (sold sticker) element of the Hidden Art logotype as a point of reference. This time we developed the red dot, as a modular component, into a digital typeface – a reference to the digital technologies used by the designer-makers.

Used as the main identity element for the project, this was then applied to all marketing material and signage for the exhibition.

This Project Involved
  • Brand Positioning
  • Visual Identity
  • Exhibition Invite
  • Exhibition Catalogue
Other Projects For This ClientRelated Projects

Making It Digital

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