2014 Open Studios Cornwall event identity

2014 Open Studios Cornwall event identity

A4 poster, with space for participants to add their directions

A4 poster, with space for participants to add their directions

A4 poster, with space for participants to add their directions

A4 poster, with space for participants to add their directions

A3 poster

A3 poster

Poster in situ

Poster in situ

Poster in situ

Poster in situ

Event guide, cover

Event guide, cover

Event guide, spread

Event guide, spread

Event guide, spread

Event guide, spread

Event guide, spread

Event guide, spread

Event guide, spread showing map

Event guide, spread showing map

Event guide, spread

Event guide, spread

Event guide, spread showing map

Event guide, spread showing map

Event guide, spread

Event guide, spread

Event guide, spread showing map

Event guide, spread showing map

Event guide, spread

Event guide, spread

 

Creative Skills

Open Studios Cornwall is an annual ten-day event where artists from across Cornwall open their studios to the public.

In 2014 we created a new, updated event identity to celebrate 10 years of Open Studios Cornwall. The big bright circles remain but now they're presented on a white background for better clarity and definition – so that event marketing and communications can be picked out against rural backdrops and other marketing.
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The following is the original project write up which was initiated in 2007. The design of which continued for eight years, until 2013 and apart from a small colour change for 2014, has stayed true to its original concept and strategy:

With the strapline 'Artists across Cornwall throw open their doors', a key requirement of the brief was to signal the event as open to all: a way to experience a huge variety of original artwork outside of the gallery environment, and an excellent opportunity for the public to interact with artists.

We felt that the event should also speak louder and be more celebratory than in previous years – to raise its profile and highlight it as an important event in the arts calendar. With this in mind, we set out to create a single, uniting identity that embraces all disciplines, from painters to digital artists. The 'O' letterform / circle was chosen as a simple, easily recognisable and positive symbol – with which the public would quickly become familiar, so building awareness of the event in its run-up. The choice of florescent orange was in response to the client’s request that the posters (which the artists distribute in their locality) maintain visibility against a rural backdrop of stone cob walls, bushes and trees. Once the event is underway, the florescent circles act as bold signposts to the studios – 'open to all'.

The success of this programme of work is reflected by a report of the 2007 and 2008 events carried out by Creative Skills:

Visitor numbers to the event were up from 2,100 in 2006 to nearly 10,000 in 2008. And, revenue from sales of artworks at the event had increased from £17,500 in 2006 to £42,500 in 2008.

The event profile continues to be raised each year, attracting more and more visitors and participants.

This Project Involved
  • Brand Positioning
  • Visual Identity
  • Event Guide
  • Posters
  • Advertising
  • Project Management
  • Print Management
Other Projects For This ClientRelated Projects

Open Studios Cornwall 2014

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