The Nick Darke Award identity

The Nick Darke Award identity

Poster

Poster

Submission pack

Submission pack

Submission pack, spread

Submission pack, spread

Submission pack, spread

Submission pack, spread

Invite, showing front (with foil blocked date stamp) and back

Invite, showing front (with foil blocked date stamp) and back

Programme, cover

Programme, cover

Programme, spread

Programme, spread

Certificate, with foil blocked date stamp

Certificate, with foil blocked date stamp

Notebook

Notebook

Award

Award

Award, showing the two parts

Award, showing the two parts

Award, showing the winners names on spine

Award, showing the winners names on spine

 

Falmouth University

Conceived in 2006, the Nick Darke Award celebrates the best creative writing for stage, screen and radio by providing a £6,000 prize to enable the winner to fully realise their idea.Read More...

We were invited by Falmouth University (formerly University College Falmouth), who host the award, to develop the identity and communication materials. In previous years the award had been entered by regional writers and expressly staff and students of Falmouth University. Our aim was to raise the profile of the award and encourage entry by a wider (physical and professional) audience. Through consultation with the University and Jane Darke, we determined the key values for the identity as: opportunity; creativity; quality; professional; excellence; and international. This was then reduced into the value proposition: Celebrating the best creative writing for stage, screen and radio, which became not only the strapline, but also the key descriptor that informed everything we did.

The identity was then developed from this and applied to a poster campaign and submission pack, invite, programme and large scale banners for the award ceremony as well as the actual award. The design of which was developed in consultation with Jane Darke and in close collaboration with Falmouth University's Design Centre, who fabricated the award. Our design represents Nick's 'patch' of coastline, from Treyarnon to Pentire in Cornwall, cut from a piece of local oak. And this acts as a bookend that holds a piece of glass which, etched with the year and their name on, is presented to the winner. The oak part is retained by the University with the winner's name engraved onto the spine. Each subsequent year a new piece of glass will be made especially etched with the year and winner's name onto it.

As part of a wider communications strategy, our work led to over a 600% increase in submissions from the previous year.

This Project Involved
  • Brand Positioning
  • Visual Identity
  • Submission Pack
  • Posters
  • Invite Card
  • Programme
  • Certificates
  • Notepad
  • Large Scale Banners
  • Award
Other Projects For This Client

The Nick Darke Award Identity

All rights reserved © Two

info@twodesign.co.uk +44 (0)1326 375777