Falmouth-Yamaha Jazz Summer School Identity, commissioned illustration
The Falmouth-Yamaha Jazz Summer School is an annual summer school giving participants the opportunity to work with tutors who are actively involved at the cutting edge of the jazz music industry. The mix of environment – Falmouth is a high quality, summer holiday destination – and the opportunity to attend a summer school of this calibre became the focus for the project. The school is playful, creative and imaginative and provides the opportunity for individuals or ensembles to record a high quality demo.Read More...
To reflect the values and tone of voice of the event: 'Serious and playful (serious commitment, not serious suit), strong, bold and aspirational', we wanted to come up with something both confident and creative. And it felt important to capture some of the essence of the jazz school with an illustration that could then be balanced by a strong typographic element.
Our approach was to capture the essence of the event – the mix of the music and the local environment. We developed our design out of a desire to capture the unmistakable fluidity of jazz music and the distinct quality of the Falmouth environment. The fluid composition is representative of a jazz composition: the balance and structure of it, the improvisations, the interaction of different sounds from different instruments and the overall blend of all the parts. The colours represent the Falmouth environment: the expanses of sea and sand with the green of tropical plants. Although an abstract interpretation, it became a bold and expressive solution that was playful, creative and ultimately confident.