No one should be homeless at Christmas exhibition identity

No one should be homeless at Christmas exhibition identity

Exhibition Invite and (Boxed) Catalogue

Exhibition Invite and (Boxed) Catalogue

Exhibition Catalogue, shown with box

Exhibition Catalogue, shown with box

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Catalogue, spread

Exhibition Poster and Flyer

Exhibition Poster and Flyer

 

St Petroc's Society

‘No one should be homeless at Christmas’ is a collaboration between St Petroc’s Society, a charity that supports homeless single people in Cornwall, and Arts for Health Cornwall and Isles of Scilly (AFHC), a charity who promotes the role of the use of the arts in improving health and well-being. Read More...

In the lead-up to Christmas 2006, St Petroc’s Society participated in the BBC’s Video Nation and was given a number of digital cameras. In discussions with AFHC, it was decided to commission professional photographer, Brian Kennedy, to record aspects of Christmas from the perspective of homeless people and to assist staff and clients with creating their own images. The resulting images formed an exhibition, launched at Truro Cathedral at Christmas and toured thereafter.

We were commissioned to design a catalogue – to accompany the exhibition and to create awareness of the subject being explored – and also an invite for the exhibition opening. Our brief was to reinforce the value of people and the preciousness of human life.

The power of the photos is in their honesty and intimacy and we were very conscious that we didn’t want to exploit that, and this moved us away from singling out an image for the cover. We started thinking about cardboard boxes as a visual metaphor for homelessness, which led to the idea of using a rough material for the cover, to communicate something about the discomfort, unpleasantness and harsh conditions of sleeping ‘out’. In contrast to this, we also wanted to highlight the preciousness of human life. Foil blocking ‘homeless’ (and not Christmas) in gold onto the rough cover seemed like the appropriate way to introduce this aspect.

ITC New Baskerville was selected for its quiet elegance. Used in one weight and size throughout, with the images kept separate, the text speaks softly, creating a sense of intimacy between the words and the reader.

The link to Christmas is continued with the cardboard sleeve, in which the catalogue is packaged, so that the catalogue is ‘unwrapped’. The mix of ‘rough and smooth’ is repeated with the use of the cardboard and gold label.

Photography by Brian Kennedy

This Project Involved
  • Exhibition Identity
  • Poster
  • Catalogue
  • Invite
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No one should be homeless at Christmas

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