Art direction and catalogue design for the Student Medal Project, published by the British Art Medal Society at the British Museum
The Student Medal Project, run by The British Art Medal Society at the British Museum, encourages and promotes the art of making medals throughout art colleges in the United Kingdom and from international partners. Each year over one hundred student medals, from as many as fifteen art colleges, are submitted for judging for prizes and selection for exhibition.
The Project acts as a forum for students and academic institutions to contribute to the ongoing discourse on the creative medium. Medals are often cast in bronze and submitted from sculpture students and those studying metalwork and jewellery but, the Project is open to other disciplines and creative interpretations of the form as well.
Having worked with the British Art Medal Society for fourteen years, each year designing the catalogue for the Student Medal Project, in 2021 we were asked by the Director of the Project to refresh the design—‘to better reflect their current and emerging audience base’.
The old conservative typography has been updated and replaced with Bureau Grotesque, designed by David Berlow, set in all caps for headings mixed with Siginifier, designed by Kris Sowersby, for the body text.
To support the ambition for a brighter, younger publication, bright contemporary colours were selected to add vibrancy and youth.
Working with our photographer we developed a way in which the background colour could be switched out, whilst maintaining the shadows—important for describing the physicality of the objects— and allowing us creative freedom in how the medals are presented.
“It’s a masterpiece! So beautifully and thoughtfully put together and produced.”
Marcy Leavitt Bourne, Project Director