Pollinator Pathmaker at the Eden Project

Two created the integrated campaign for the Eden Project’s Pollinator Pathmaker.

Pollinator Pathmaker is a permanent 55-metre-long living artwork by Alexandra Daisy Ginsberg, at the Eden Project, that explores the vital role of pollinators. 

There has been a dramatic decline in pollinating insects in the last 40 years due to habitat loss, pesticides, invasive species, and climate change. As a call to take action against this, Pollinator Pathmaker asks visitors to view the world in a different way: from the perspective of plants and pollinators, and to take part in helping save bees and other endangered species of pollinating insects.

The living artwork at the Eden Project comprises a new garden, designed, planted and optimised for pollinators’ tastes, using a specially designed algorithm and specially curated palette of plants.

As part of a wider campaign we were tasked with celebrating and championing pollinators and all that they do to positively contribute to our world; to showcase the view from their perspective; to nurture understanding and empathy in the visitors at Eden; and, to inspire people to take action to make a difference.

The integrated campaign was rolled out across a range of digital and printed communications.

Commissioned by the Eden Project
Artwork © Alexandra Daisy Ginsberg
Visual identity design by Studio Frith 
Image of the Guardian website © the Guardian 

Consultancy
Integrated Campaign
Printed & Digital Communications
Display Ads
Poster Designs