Falmouth University

Promoting one of the UK’s leading arts universities to a global audience with an integrated campaign across digital and printed touchpoints.

Strategic Positioning
Integrated Campaign
Printed & Digital Communications

Falmouth University Global Student Recruitment Campaign

Background

Integrated campaign for Falmouth University’s global student recruitment with design of applications in print and online, including flyers, posters, exhibition stands, roller banners and environmental graphics.

The University was looking to produce a suite of materials to be used at various exhibitions and events. They were looking to help reinforce their future ambition of becoming an internationally recognised creative hub and we were selected as the agency for the University to work with.

The objective was to engage future student prospects and to encourage enrolment. With a secondary objective to raise the quality of marketing materials and realign closer to their target demographic.

Falmouth University Global Student Recruitment Campaign flyers

Falmouth University Global Student Recruitment Campaign flyers

Suzanne Bull, Head of Brand, Falmouth University:

“From outside banners to international flyers and a full suite of exhibition stand dressings, Two enabled the University to present itself in a refreshed, engaging and compelling manner. Cohesion across assets was achieved and the University’s position firmly established as a place of creativity and innovation.”

Falmouth University Global Student Recruitment Campaign flyers

Falmouth University Global Student Recruitment Campaign flyers

Falmouth University Global Student Recruitment Campaign posters

Falmouth University Global Student Recruitment Campaign outdoor banners

Falmouth University Global Student Recruitment Campaign banners

Suzanne Bull, Head of Brand, Falmouth University:

“This work contributed to successful recruitment numbers as well as qualitative feedback from staff, students and visitors on its impact. It engaged our audiences and successfully showcased the offer of various departments in a cohesive manner. This not only had success with our external audiences but also aided a sense of pride and oneness with internal stakeholders.”

Falmouth University Global Student Recruitment Campaign banners

Project Involvement

Consultancy
Strategy & Positioning
Workshops
Campaign Identity
Printed & Digital Communications
Print Management
Project Management

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