Promoting Pollinator Pathmaker, a living artwork by Alexandra Daisy Ginsberg at the Eden Project, with an integrated campaign across digital and printed touchpoints.
Integrated Campaign
Printed and Digital Touchpoints
Integrated campaign for the Eden Project’s Pollinator Pathmaker, a living artwork by Alexandra Daisy Ginsberg. Pollinator Pathmaker is a permanent 55-metre-long living artwork by Alexandra Daisy Ginsberg that explores the vital role of pollinators.
Background
There has been a dramatic decline in pollinating insects in the last 40 years due to habitat loss, pesticides, invasive species, and climate change. As a call to take action against this, Pollinator Pathmaker asks visitors to view the world in a different way: from the perspective of plants and pollinators, and to take part in helping save bees and other endangered species of pollinating insects.
The living artwork at the Eden Project comprises a new garden, designed, planted and optimised for pollinators’ tastes, using a specially designed algorithm and specially curated palette of plants.
Creative
As part of a wider campaign we were tasked with celebrating and championing pollinators and all that they do to positively contribute to our world; to showcase the view from their perspective; to nurture understanding and empathy in the visitors at Eden; and, to inspire people to take action to make a difference.
Credits
Commissioned by the Eden Project
Artwork © Alexandra Daisy Ginsberg
Visual identity design by Studio Frith
Image of the Guardian website © the Guardian
Project Involvement
Consultancy
Integrated Campaign
Printed & Digital Communications
Display Ads
Poster Designs
Related Projects
