Arts Well

Arts Well is a Community Interest Company that works with health and social care organisations in the public, voluntary and community sectors, with community groups and grassroots organisations, businesses, and creative practitioners.

In close consultation with Arts Well, we developed the brand personality and values for the organisation: Confident, Approachable, Professional, Knowledgeable, Positive, Championing, Engaging, Optimistic and Inclusive.

Positioned within the sector as a bold and confident organisation, that’s open and engaging, approachable and personable, we created the brand positioning statement for the organisation which all its communications are rooted in: Arts Well champions the role of the arts and creativity in promoting health and wellbeing.

Our design work reflected this proposition across all touch points and applications — from corporate stationery and website, to brochures and literature, to pens, pencils and USB memory sticks.

“This work raised awareness of our organisation, which was just established, and gave it a professional, trustworthy and responsible identity. It meant that we were able to engage fairly quickly with key partners, stakeholders and customers to develop our services and projects. The process also helped us be clear about our values and mission.”

“I appreciate the patience and effort that goes into understanding what we do — and the questions which help us to clarify what we are trying to achieve. Personal touch, professionally delivered.”

Consultancy
Workshops
Brand Strategy
Brand Positioning
Brand Identity
Printed & Digital Communications
Brand Guidelines
Website