Helping establish Arts Well to champion the role of the arts and creativity in promoting health and wellbeing.
Brand Identity
Printed Communications
Website
Background
Arts Well is a Community Interest Company that works with health and social care organisations in the public, voluntary and community sectors, with community groups and grassroots organisations, businesses, and creative practitioners.
Brand Personality
In close consultation with Arts Well, we developed the brand personality and values for the organisation: Confident, Approachable, Professional, Knowledgeable, Positive, Championing, Engaging, Optimistic and Inclusive.
Brand Positioning
Positioned within the sector as a bold and confident organisation, that’s open and engaging, approachable and personable, we created the brand positioning statement for the organisation which all its communications are rooted in: Arts Well champions the role of the arts and creativity in promoting health and wellbeing.
Our design work reflected this proposition across all touch points and applications — from corporate stationery and website, to brochures and literature, to pens, pencils and USB memory sticks.
Jayne Howard, Founder and Managing Director, Arts Well:
Jayne Howard, Founder and Managing Director, Arts Well:
Services
Consultancy
Workshops
Brand Strategy
Brand Positioning
Brand Identity
Printed & Digital Communications
Brand Guidelines
Website
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