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CAST Café

Giving a voice to this newly established eatery with a custom typeface and brand identity.

Brand Identity
Strategic Positioning
Custom Type Design
Printed & Digital Communications

Brand identity and custom typeface for CAST Cafe

Custom Typeface

At the heart of the brand identity is the design of a custom typeface inspired by lettering on the façade of the old Science and Arts School building at CAST in Helston, home to the Café. As a development of CAST, to add the Café into the family, a full set typeface was designed and used across all applications.

External signage at CAST in Helston
External signage at CAST in Helston
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Brand identity and custom typeface for CAST Cafe

Brand Positioning

CAST Café has established itself with a reputation for quality, innovative food, conviviality and great coffee.

At the heart of the brand is an ambition to celebrate economy and grace. To celebrate simple, honest, well-made food, using the best locally and responsibly sourced ingredients and present beautiful plates of food with great flavour. And to help revitalise Helston by connecting people through sharing great food and experiences.

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Responsibility & Environment

Menus are printed on paper made from recycled, disposable paper cups that would otherwise be destined for landfill. Four shades were selected to represent the seasonality of ingredients and used for menus in spring, summer, autumn and winter.

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CAST Café Brand Identity business cards and loyalty cards
CAST Café Brand Identity stationery letterhead
CAST Café Brand Identity brand guidelines
CAST Café Brand Identity brand guidelines
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CAST Café Brand Identity a-board
CAST Café Brand Identity takeaway bags
CAST Café Brand Identity uniform apron
CAST Café Brand Identity tote bag
CAST Café Brand Identity Instagram social media art direction
CAST Café Brand Identity Instagram social media art direction
CAST Café Brand Identity website
CAST Café Brand Identity email newsletter

Project Involvement

Brand Positioning
Brand Strategy
Client Consultation
Research & Competitor Analysis
Brand Identity
Custom Type Design
Printed Communications
Project Management

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