Newlyn Art Gallery & The Exchange

SERVICES

Design Consultancy
Workshops & Co-Design
Brand Strategy & Positioning
Brand Identity Design
Printed & Digital Communications
Environmental Graphics
Wayfinding
External Signage
Website Design

CLIENT

Newlyn Art Gallery & The Exchange

Central to our approach were a set of workshops and consultations with key stakeholders. This helped frame the aims and objectives for the brief, but also helped to unearth the underlying challenge that we needed to address.

The main challenge to overcome was a disparity between their incumbent identity and their organisational structure. There was a separatist approach to the two individual venues, where in fact, the organisation is one entity programming across both it’s sites.

We developed a unified brand positioning statement for the organisation and this consolidated a strategic approach which fed into the new graphic identity. The new wordmark unifies the two venues into one organisation name; the redrawn ampersand acts as a joining device and the bespoke “W”, uses two “V”s joined together in partnership.

Working with the organisation, the new brand identity was rolled out across all touch points. Stationery, posters, flyers, programmes, environmental graphics and website were all rooted in the brand positioning established after workshops consultations with key stakeholders.

CREDITS

Commissioned by Newlyn Art Gallery & The Exchange
Typeface FF Netto by Daniel Utz 
Images © the artists