Two
Two

Leach Pottery

Re-positioning Leach Pottery with a consolidated communications design framework and integrated campaign.

Integrated Campaign
Strategic Positioning

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

Background

Leach Pottery was founded in St Ives, in Cornwall, UK, by Bernard Leach and Shoji Hamada. Established in 1920 the Pottery was founded on the creative principle of exchange, between East and West. This belief in exchange is continued today and the value of exchange has been extended, through working with clay, to bring enjoyment, inspiration, new skills and increased well-being to peoples’ lives. A firm foundation of the organisation is in the exchange of dialogue, beliefs and ideas. Today, Leach Pottery balances its significant historical importance with a contemporary programme of activities and events that bring value to the community.

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

Design Creative

Two created the communication and marketing materials for Leach Pottery with an integrated campaign across printed and digital touchpoints.

The ambition was to consolidate Leach Pottery’s positioning within the market and to better represent it with clearer design across branded materials. Two updated Leach Pottery’s visual identity and developed a coherent communications framework that is driven to engage, educate and inspire visitors; to communicate the history and significance of the Leach legacy; and to capture the value of the institution for a diverse range of contemporary visitors.

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

The vision for Leach Pottery is to become one of the most significant heritage and arts visitor destinations in Cornwall.

To achieve this the ambition is to tempt cultural visitors and to appeal to a much broader and diverse audience, to attract visitors to the museum, studio and shop, and to increase footfall, sales and engagement. Marketing and promotional materials needed to better communicate the true experience of the museum and the range of opportunities for and the value of visiting.

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

Challenges

One of the challenges we faced was, as a “pottery museum”, Leach needed to overcome the stigma and preconception associated with these themes and engage audiences so they could understand and appreciate the opportunities for, and the true value of, the visiting experience.

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

Ellen Love, Learning & Participation Manager, Leach Pottery

“The design is sensitive to the historic aesthetic of our site and we’re now able to communicate to our audiences with a design which matches the quality of our offer.”

Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.
Design of marketing and promotional materials for Leach Pottery with an integrated campaign across digital and printed touchpoints.

Ellen Love, Learning & Participation Manager, Leach Pottery

“Two enabled us to create continuity, across different teams’ work within the organisation, through our marketing and communications materials. Templates were shared with us in a way which staff, with minimal experience of design, are able to confidently create materials independently.”

Services

Design Consultancy
Strategic Positioning
Brand Identity Refresh
Integrated Campaign
Printed & Digital Communications

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