To mark Ha Hum Ah’s fifth birthday Two were commissioned to design a refreshed brand identity for the organisation. We created a bold visual identity framework that is representative of the playful spirit of the organisation and captures their creative vision: to be nationally recognised for delivering challenging and engaging theatre and film productions, touring throughout the UK.

The name Ha Hum Ah comes from a vocal warm-up founder and Director Ben Kernow was taught at drama school.

Key to our approach was to design a playful form that supported pronunciation and visual recognition. Consideration was given to both the function of the logo and application across touchpoints.

TESTIMONIAL

“Throughout the process, through early conversations and development, there was a strong emphasis on unpacking and exploring the core message of the business. This really helped to hone our ambition and for how its perceived both by our customers and other businesses.

I’m beyond excited with the results. It’s something I feel very proud of and will help to grow our business for the years ahead, connecting us with new and existing customers in a way which is appropriate and meaningful, it just feels right!”

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